Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.
An effective lifecycle marketing strategy uses the "Trigger, Message, Channel" approach to make sure communication is timely and relevant.
By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates.
Despite the clear benefits, only 44% of marketers use lifecycle emails, leaving a significant opportunity on the table.
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