With over 100 million daily active users in the US, YouTube clearly outperforms TikTok's 50 million, positioning itself as the preferred choice for audience building.
YouTube not only provides a larger user base but also offers enhanced advertising opportunities, making it a more reliable platform for businesses amidst TikTok's instability.
Choosing YouTube over TikTok is informed by the latter's potential for being blocked, which could jeopardize business prospects and audience engagement.
YouTube Shorts incorporates TikTok-like features, yet it differentiates itself through better video selection and promotion, supporting a more strategic advertising approach.
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