Odetari, a popular electronic producer, effectively utilizes fan pages on social media, enabling continuous content flow and broader audience engagement without increased effort from the artist.
A lot of what we do internally at APG is create multiple profiles for artists across social channels...These fan pages allow us to serve artists' audiences continuously with content.
Fan pages can tell the story of an artist without the artist having to be the voice, allowing for extensive engagement with the audience through constant updates.
Now the most popular social media platforms are all driven by powerful algorithms...even passive supporters can be served fan pages, expanding their reach.
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