Yahoo's recent partnerships will enhance advertising opportunities by combining access to roughly 70 million grocery shoppers and 20 million gym-goers, improving the addressable audience for marketers.
"The hard work was already done in terms of the infrastructure and the scale of the member base... it was on us to enable and operationalize the technology that was already in place," said Justin Unger, highlighting the groundwork for PF Media.
PF Media has garnered good traction across its channels, particularly in-club offerings, which have outperformed digital-only ads in terms of user engagement.
While health and fitness brands are a natural fit, Planet Fitness has successfully attracted a diverse array of advertisers beyond that sector, broadening its market reach.
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