YouTube is making sure you never escape the ads, even when you pause
Briefly

from Android Police5 months ago
YouTube is pushing its new Pause ads feature, which shows a static ad when users pause a video. This approach promises to be less intrusive than traditional non-skippable ads.
Android Policehttps://www.androidpolice.com/youtubes-latest-scheme-to-keep-your-eyeballs-glued-to-the-screen-is-on-the-loose/
Oluwa Falodun of YouTube highlights that Pause ads have garnered attention from advertisers and users, implying they could offer a less disruptive experience while still promoting YouTube Premium.
Android Policehttps://www.androidpolice.com/youtubes-latest-scheme-to-keep-your-eyeballs-glued-to-the-screen-is-on-the-loose/
Philip Schindler from Google described Pause ads as a 'new non-interruptive ad format' that users have reacted positively to, emphasizing the potential for increased revenue.
Android Policehttps://www.androidpolice.com/youtubes-latest-scheme-to-keep-your-eyeballs-glued-to-the-screen-is-on-the-loose/
With the rise of Pause ads, free users may experience an ad-heavy platform while the clear benefit lies in nudging viewers towards a YouTube Premium subscription.
Android Policehttps://www.androidpolice.com/youtubes-latest-scheme-to-keep-your-eyeballs-glued-to-the-screen-is-on-the-loose/
Read at Android Police
#youtube #advertising #pause-ads #user-experience #youtube-premium
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