Zefr has announced a significant expansion of its pre-impression content avoidance controls on Meta, enabling advertisers to fine-tune their content placements while maintaining large-scale activities. This global availability for Zefr clients comes with the Zefr Max product, enhancing brand suitability through customizable blocklists and real-time optimization. Utilizing patented AI technology, Zefr provides tools for accurate content classification and gives advertisers real-time dashboards for performance visibility, thus ensuring advertisers can align their campaigns with their brand values in a rapidly evolving social media landscape.
Zefr has expanded its pre-impression content avoidance controls on Meta, enhancing brand safety for advertisers while offering transparency in ad placement.
Zefr's solution integrates AI with a human process, allowing customizable exclusions and real-time optimizations for advertisers to better manage content alignment.
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