Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally AvailableZefr has enhanced pre-impression content controls on Meta, prioritizing brand safety and transparency for advertisers.
Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global AdvertisersAdvertisers can now deploy advanced brand suitability controls on TikTok through Zefr's new capabilities.
Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally AvailableZefr has enhanced pre-impression content controls on Meta, prioritizing brand safety and transparency for advertisers.
Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global AdvertisersAdvertisers can now deploy advanced brand suitability controls on TikTok through Zefr's new capabilities.
Zefr's New AI Chief Wants To Prove The Value Of 'Truthiness' | AdExchangerZefr named Jon Morra as Chief AI Officer in February.Morra focuses on responsible AI use, misinformation identification, and scaling policies across languages and modalities.