Amazon is set to introduce "limited advertisements" for Prime Video users in India on June 17, marking its latest expansion after similar implementations in markets like the U.S. and U.K. Alongside ads, Amazon is offering an ad-free subscription add-on priced at 699 Indian rupees annually or 129 rupees monthly. This follows the success of its ad-free plan in the U.S., which has increased viewership. Amazon's strategy aligns with competitors such as Netflix and Disney+, who also implement ad-supported models.
Amazon will introduce limited advertisements on Prime Video in India starting June 17, following its earlier rollout in several international markets.
An ad-free add-on for Prime Video in India will be available at an introductory price, allowing users to bypass ads for a small fee.
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