"The research clearly demonstrates that marketing fundamentals and brand strategy remain critical differentiators, as companies excelling in these areas realize greater technological value."
"Better-performing marketing teams prioritize consumer insights in their growth strategy, showing a long-term orientation rather than short-term metric fixation."
The World Federation of Advertisers' latest research unveils that in 2025, successful marketing organizations blend AI integration with strong foundational marketing principles. The study, which surveyed nearly 600 brands globally, emphasizes that fundamental marketing strategies and creative foundations are paramount. High-performing teams leverage consumer insights and maintain a long-term focus rather than fixating on short-term metrics. These insights showcase the importance of a balanced approach to digital transformation in the marketing landscape, indicating that the essentials continue to drive success alongside technological advancements.
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