Tom Holland recently launched BERO Brewing and humorously shared the challenges of navigating boardrooms with experts. Marketing expert Jackie Widmann emphasizes the importance of targeting a specific audience, noting that appealing to everyone dilutes the message. She highlights BERO's strategy to address consumer frustrations about non-alcoholic beers rather than trying to convert traditional beer drinkers. Overall, the focus is on positioning BERO as an additive to social experiences rather than a substitute for traditional beers, aligning with Holland's understanding of his audience's preferences.
Your product or service isn't for everybody. And trying to market to everybody will dilute your message like a watered-down beer.
Instead of persuading beer drinkers to switch to NA options, BERO focuses on elevating products to meet consumer frustrations.
We take his lead on the best way to announce new things for the brand.
It's important that BERO is an addition to your drinking and socializing experience, not a substitute.
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