IAS is currently facing significant pressure as it weighs a sale, amid industry scrutiny over brand safety and verification standards. Advertisers are increasingly dissatisfied due to reported tech failures that compromise brand integrity. The complexities of navigating these challenges highlight the evolving landscape of ad safety and performance metrics.
Gannett's recent growth spurt in digital advertising reflects a strategic shift, achieving a 4.9% year-over-year increase, buoyed by the impressive 25% rise in digital subscriptions. However, the overall revenue dip of 6.2% suggests ongoing challenges in the broader traditional media markets.
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