Code & Theory appointed Jessica Giles, former editor-in-chief of Cosmopolitan, as managing director of its Media Experience Practice. With her extensive background, including ADWEEK's Editor of the Year, she will lead efforts to help media brands address declining distribution, evolving consumer behaviors, and innovative monetization strategies. The practice aims to use consultative approaches for enriching content experiences and increasing audience engagement, emphasizing the need for adaptability in a challenging media landscape. Giles's experience includes transformative roles at major media brands, positioning her to influence the future direction of the industry.
"The industry is at a real reckoning right now; it's caught between distribution channels that they don't control, consumer behaviors they can't dictate, and business models that are unsustainable."
#digital-transformation #media-strategy #artificial-intelligence #audience-engagement #content-innovation
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