"Fortunately, we were already focused on developing a more robust data strategy. We recognized the opportunity for first-party data in our plans and we'll continue testing durable audiences."
"We've always had to trade on data we don't own or control. Over time, we've almost gotten used to being dependent on other people's data."
#first-party-data #cookieless-strategy #colgate-palmolive #digital-marketing #consumer-packaged-goods
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