Chappell emphasizes the importance of building a brand that communicates its purpose, especially in addressing critical issues impacting customers. Collaborating with celebrities like Naomi Osaka and Meghan Trainor, Bobbie focuses on campaigns for paid parental leave and postpartum mental health. Chappell advocates for proactive communication to prevent misinformation, citing her CEO's willingness to engage with media during the infant formula crisis. With a background in journalism and experience in companies like Weebly and Square, Chappell's personal journey as a mother shapes her understanding of customer needs and brand alignment.
There's a reason why we decided to build our company on the back of a brand. We truly believe that everything we do is rooted in our purpose as a company.
An absence of comms allows the conspiracy theories to swirl, it allows people to create the narrative, or it looks like you're avoiding something.
During the 2022 infant formula shortage crisis, Laura was the only CEO of an infant formula company to talk to media during that crisis.
I found out I was pregnant with my third baby two days after Bobbie's first product was launched. It was really awesome because I was the customer.
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