Amid uncertainty over potential U.S. tariffs, various brands are using the looming threat to launch promotional events, dubbed "Tariff Deal Days." Companies ranging from auto dealerships to clothing brands are urging consumers to purchase now to avoid anticipated price hikes and shortages. Messaging includes blunt critiques of tariffs intertwined with discount offers, such as lingerie brand Bare Necessities advertising a promotion amidst its humorous acknowledgment of the tariff situation. This trend of leveraging tariff fears into marketing strategies was observed well before the recent tariff announcements, reflecting brands' adaptability in uncertain economic conditions.
Lingerie and swimsuit brand Bare Necessities touted a 'pre-tariff sale' in a text to customers that was picked up by CNBC and others: 'We didn't know how to spell tariff last week, but we do know this: Up to 30% off is a good idea!'
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