Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

The article discusses recent trends in consumer spending, revealing that many U.S. shoppers are changing their spending habits to align with their political and moral values. A study indicated that nearly 40% of consumers have adjusted their spending based on perceived brand values, especially among Democrats. Furthermore, a separate report found that around 90% of consumers under 65 desire integrated omnichannel experiences and that social media plays a crucial role in their purchasing decisions. Additionally, brands are adapting by increasing their marketing budgets to meet these new consumer expectations.

Almost half of Democrat respondents reported they would stop shopping at brands with opposing political views, indicating a significant shift towards values-driven spending.

Around nine in ten consumers under 65 want seamless omnichannel shopping experiences, with social media ads notably influencing their purchasing decisions.

Read at Exchangewire