#consent-management

#consent-management

To address its clients' privacy challenges without adding friction to their digital journeys, the agency recently upgraded its consent management strategy. In a demanding regulatory environment marked by increased scrutiny from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens - AP), which has recently stepped up inspections of cookie banners, and with data playing an increasingly critical role in marketing performance, the agency was looking for a solution capable of reconciling compliance, user experience, and marketing efficiency.

Global Privacy Control is a browser-level signal that allows users to express-prior to any interaction with a website-their decision to opt out of the sale or sharing of their personal data. To meet these evolving legal requirements, Axeptio now integrates GPC signal detection and processing through a new feature available for projects using a CCPA banner, a prerequisite for remaining compliant in the United States.

If you click 'Technical identifiers Accept all', we and our partners, including 245 who are part of the IAB Transparency & Consent Framework, will also store and/or access information on a device (in other words, use cookies) and use precise geolocation data and other personal data such as Technical identifiers are system-generated strings of letters and numbers that can identify your device or you as a user.

Axeptio introduces video as the centerpiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience. By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and reimagines compliance as a new growth lever. What was once a regulatory obligation has now become a stage: a new communication channel where brands can engage audiences, build trust, and convert attention into performance.

It scans your site and updates itself accordingly. You won't have to struggle to figure out a new API, monkey with site code to get a consent form working for your tools, or swap out one tool for another because of incompatibility. In fact all you need to do on your site to get started is copy and paste the code Cookiebot generates for you into your site header.