Equativ has officially partnered with Titan OS to function as the new ad server and primary supply-side platform, marking a significant advancement in connected TV (CTV) advertising. This partnership allows advertisers access to premium media placements across 50 leading free ad-supported streaming TV channels like CNN and Bloomberg. Additionally, Equativ introduces high-impact creative formats for CTV, including shoppable ads, and leverages advanced targeting through first-party data and AI-driven audience segmentation. The alliance aims to provide a comprehensive and outcome-focused advertising experience while ensuring privacy and safety.
Equativ has partnered with Titan OS to become its new ad server and SSP, enhancing premium ad placements and innovative targeting in the CTV space.
With access to over 50 leading FAST channels, Equativ and Titan OS aim to revolutionise ad experiences, providing brands with high-impact creative formats.
Equativ's advanced CTV targeting leverages AI and machine learning to create specific audience segments and delivers valuable insights into viewer behaviour.
The collaboration offers refined audience segments by combining first-party data from Titan and major retailers, allowing advertisers to target buyers during crucial moments.
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