The article discusses significant recent changes in chief marketing executives (CMOs) across major brands such as Burger King, Bumble, and Colgate. Brands like OpenAI are bringing in new leadership, while others face vacancies without immediate plans for replacement. The piece outlines notable departures, emphasizing the significant contributions of past CMOs, such as Pat O'Toole at Burger King and Selby Drummond at Bumble, who left behind strong brand legacies. The future of these roles remains uncertain as brands navigate transitions.
Selby has been an outstanding steward of Bumble's iconic brand over the last four years. Under her leadership, the Bumble brand has become well-known and respected around the globe.
While at Burger King, O'Toole helped grow traffic, accelerated sales growth, and made changes to enhance the guest experience as part of the chain's 'Reclaim the Flame' turnaround strategy.
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