Google is enhancing Google Ads by rolling out a new setting under Performance Max campaigns that permits advertisers to focus on high value new customers. This feature, which has transitioned out of beta, allows different bidding priorities for high value new prospects, regular new customers, and existing ones. It emphasizes the importance of segmenting customers based on their purchasing behaviors, with insights suggesting high value customers generate more revenue. Advertisers can implement this by adjusting their campaign settings and observing audience behaviors while aiming for more effective conversion rates.
Google Ads has introduced a new option in Performance Max campaigns: New Customers (High Value).
Use your own observations to differentiate high value customers from regular customers.
If you already use New Customer Value Mode to bid higher for new customers, try to attract high value new customers.
Add audience segments for high value customers (at least 1000 active users in YouTube and Search network).
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