Google Ads has updated its policy to permit top-performing advertisers to compete in bottom ad auctions. This initiative stems from research indicating a 10% rise in the visibility of relevant ads and a 14% increase in conversion rates for bottom ads. Although Google's approach is labeled as not double serving, it allows advertisers to show various ads in different placements, aimed at enriching user experience and maximizing advertising value. However, transparency remains an issue as advertisers currently cannot measure performance across multiple ad placements effectively.
Google's new policy allows relevant search ads to compete in both top and bottom auctions, enhancing user experience and increasing conversion rates.
This change has reportedly improved the visibility of highly relevant ads by 10% and boosted bottom ad conversions by 14%, benefiting both users and advertisers.
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