Google Ads has updated its WhatsApp messaging feature within the conversation goals section, adding new tabs for conversion diagnostics, store diagnostics, and webpage metrics. These updates aim to provide advertisers with improved tools for accurately measuring conversions, particularly through the newly integrated WhatsApp features in Performance Max campaigns. Arpan Banerjee showcased these changes on X, mentioning additional insights and options now available for WhatsApp conversions, highlighting a push for transparency in performance analytics.
Google Ads has enhanced its WhatsApp messages setup, introducing new tabs for improved diagnostics, including conversion diagnostics, store diagnostics, and webpage metrics.
The addition of these features aims to assist advertisers in ensuring accurate conversion measurement as they leverage the WhatsApp integration with Performance Max campaigns.
Arpan Banerjee highlighted the improvements on X, emphasizing the added menu options for WhatsApp conversion actions and the deeper insights offered to users.
The conversion diagnostics feature, currently in BETA, is designed to offer advertisers regular checks on whether they are tracking conversions correctly.
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