Prime Video recently marked the beginning of its second year with an ad-supported streaming tier, attracting interest from brands aimed at its extensive audience of over 200 million Amazon Prime subscribers. Advertisers appreciate the platform for its data capabilities and access to premium content. However, they voice concerns about the need for better targeting and more programmatic options to optimize their advertising strategies. Additionally, there’s a strong demand for expanding live sports inventory, a key area seen as highly lucrative in the connected TV landscape.
Advertisers have praised Prime Video's robust data offering, impressive reach, and premium content. However, they highlight the need for enhanced targeting capabilities and programmatic options.
As Prime Video enters its second year with ads, agencies express a keen interest in seeing more live sports inventory, which is highly valuable in CTV.
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