As social commerce sales surge by 26% in 2024, Manychat is capitalizing on evolving consumer engagement preferences with its AI-powered messaging platform. The company recently completed a $140 million Series B funding round, positioning itself at the nexus of social media, AI automation, and commerce. With 82% of organizations planning AI integration, Manychat is poised for growth. The increasing importance of direct messaging as a primary engagement tool, especially among Gen Z, underscores the need for brands to adopt conversational commerce strategies.
Nearly a third of consumers prefer brands to send post-purchase follow-up messages via social media, highlighting a shift toward personalized engagement through conversational commerce.
Manychat, having secured $140 million in funding, is strategically positioned at the intersection of social messaging, AI automation, and commerce, capitalizing on evolving consumer preferences.
The shift toward conversational commerce indicates that younger consumers increasingly expect brands to interact more personally, using AI as a significant part of that experience.
Manychat's growth correlates with the rise in importance of direct messaging over traditional engagement metrics, emphasizing the changing landscape of how brands reach customers.
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