"Food and drink brands are one of the most popular verticals adopting programmatic DOOH for its full-funnel effectiveness and creative impact."
"Dynamic creatives, smart audience targeting, data-driven, and in real-time: prDOOH seamlessly integrates into consumers' daily lives."
"For food and drink brands looking to stay ahead and drive real impact and results, prDOOH is a no-brainer."
"Food and drink advertisers need to use geo-targeting and mobile retargeting to optimize engagement and drive purchase intent."
As the ban on unhealthy food and drink advertisements approaches, Digital Out-of-Home (DOOH) advertising remains a vital strategy for these brands. IAB UK's Charlotte Robinson highlights the advantages of DOOH, particularly its real-time, data-driven targeting capabilities that can effectively reach consumers at peak moments of need. With insights from industry experts, the article emphasizes the importance of programmatic DOOH (prDOOH), utilizing geo-targeting, mobile retargeting, and hyper-contextual advertising to enhance engagement and significantly boost brand impact in a competitive landscape.
Read at The Drum
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