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fromThe Drum
2 weeks agoHow to elevate your March Madness marketing game with DOOH
For basketball fans, a new year means one thing: March Madness is right around the corner. This jam-packed month has historically been a goldmine for brand marketers. The three full weeks of the tournament, not including the lead up, is an opportunity to capitalize on a pool of highly engaged consumers - whether they are the lucky fans watching in-person, tuning in at restaurants and bars, or catching the highlights from their phones or couch.
Marketing
Marketing
fromDigiday
4 weeks agoCoca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands blend digital platforms with physical environments to create immersive, personalized experiences that deepen loyalty, strengthen brand perception and drive sustained business results.
Marketing tech
fromExchangewire
4 weeks agoDisplayce Partners with TikTok to Extend Mobile Campaigns to Digital Out-of-Home Screens Across Europe
Displayce and TikTok collaborate to extend TikTok campaigns from mobile to premium DOOH screens across Europe, combining creative production and high-visibility placements.
Information security
fromExchangewire
2 months agoShinka Achieves SOC 2 Type I Certification, Strengthening Trust in CTV & DOOH Ad Tech
Shinka achieved SOC 2 Type I certification, validating enterprise-grade security and enabling faster partner onboarding, deeper SSP collaboration, and global expansion readiness.
fromThe Drum
4 months agoHow to optimize your DOOH content for primetime viewing
For decades, 'primetime' has been a familiar concept to advertisers: the moment when audiences gather, attention peaks, and impact follows. Yet in digital out-of-home (DOOH), the idea of prime time is still a new and unexplored concept. Traditional DOOH planning relied on fixed schedules and average audience estimates, assuming exposure was relatively constant. But the real world doesn't work like that. People move in rhythms, not averages.
Marketing tech
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