Ikea launched a bold marketing campaign targeting Canadian followers with cheeky late-night DMs asking 'U up?' to promote mattress sales. This innovative tactic involved sending direct messages to about 200 individuals between 10 pm and 5 am, rewarding those who responded with a free mattress. Developed by Rethink, the campaign blends humor and surprise to redefine engagement strategies. Its unique execution highlights the importance of timely marketing and empathy in connecting with audiences, while minimalist billboards further amplify the playful and mysterious theme.
Ikea's cheeky 'U up?' DM campaign cleverly engaged Canadians late at night, surprising them with free mattresses, showcasing innovative marketing strategies in a playful manner.
Collection
[
|
...
]