Indies have the edge when it coems to helping clients make decisions based on data

The digital marketing landscape is rapidly evolving, particularly in 2025, with Google's AI-driven updates emphasizing user intent and prioritizing high-quality content. Meta Ads and Google Ads have implemented real-time, AI-based bidding systems that enhance paid media management. Indie marketing agencies are uniquely positioned to navigate these changes, helping brands transform raw data into actionable strategies. Rather than simply stockpiling data, the emphasis has shifted to using it actively for real-time decision-making, leading to better outcomes and competitive advantage for clients.

The recent digital marketing landscape is reshaped by AI, placing indie agencies in a prime position to utilize data effectively for client success.

Success in 2025 relies on using data for real-time adaptation and strategic decision-making, rather than merely stockpiling customer insights.

Read at The Drum