Tifenn Dano Kwan emphasizes the transformative impact of AI, particularly large language models, on the marketing landscape. Traditional methods of information retrieval, such as using search engines, are changing as users now expect comprehensive answers without extensive searching. To adapt, marketers should optimize their strategies by focusing on the specific questions their audience is asking, rather than relying on generic SEO content. By doing so, they can improve engagement and ensure their brands are recognized when AI solutions are leveraged.
Users are now finding new brands and products by asking questions. Marketers can no longer expect people to spend time sifting through potential answers.
Focus on brand mentions and topical authority to become the name AI surfaces most. The silver lining: focus on providing specific information tailored to customers.
Collection
[
|
...
]