The upcoming book 'CLICK HERE: The Art and Science of Digital Marketing and Advertising' by Meta's CMO, Alex Schultz, aims to equip businesses with essential strategies for growth through digital marketing. It will delve into varied topics, including the selection of appropriate marketing channels, testing creative content, leveraging generative AI, and developing precise measurement tools. This guide is positioned as a crucial resource for marketers of all experience levels seeking to enhance their effectiveness in the digital landscape.
"In CLICK HERE, Alex will share key principles and best practices to achieve growth through digital marketing."
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