Netflix has reported that its ad-supported tier has grown from 70 million to 94 million monthly active users worldwide. This level of engagement is notable, as users are spending an average of 41 hours per month on the platform. The companyâs President of Advertising, Amy Reinhard, noted that this tier attracts more 18-34-year-old viewers than any U.S. broadcast or cable network. Additionally, Netflix launched The Netflix Ads Suite, an innovative advertising platform that enables targeted advertising across diverse categories, emphasizing the heightened attention users give to ads compared to competitors' services.
Netflix's ad-supported tier has surged to 94 million active users globally, reflecting a notable shift in their strategy after years of resisting ads.
Amy Reinhard emphasized that Netflix reaches more 18-34 year-olds than any U.S. broadcast or cable network, highlighting the platform's strong engagement metrics.
The Netflix Ads Suite will allow precise targeting with over 100 interests across 17 categories, enhancing advertiser effectiveness and audience engagement.
Reinhard highlighted that Netflix ad engagement outperforms rivals, stating that members' attention remains consistently high, even towards mid-roll ads.
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