Retail media networks (RMNs) are expected to display significant growth, particularly in off-site advertising, with off-site media ad spending anticipated to increase by 42.1% in 2025. Omnichannel retail media ad spending overall is projected to reach $61.2 billion, aligning with changing consumer behaviors and preferences towards diversified advertising platforms. Additionally, connected TV (CTV) retail media ads are forecasted to grow by 43.1%, hitting $4.86 billion this year. These trends suggest a need for retail media planners to balance on-site and off-site strategies for optimal marketing impact.
Omnichannel retail media ad spending will reach $61.2 billion in 2025, reflecting the evolving landscape of consumer engagement and ad strategy.
Off-site retail media ad spend will grow 42.1% in 2025, almost three times as much as on-site, indicating a shift towards broader advertising strategies.
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