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#digital-advertising #creator-economy #programmatic-advertising #marketing-strategy #media-buying
Marketing tech
fromDigiday
3 days ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromAdExchanger
4 days ago

OpenAI's Big Ambitions; Tricks Of The Trade | AdExchanger

Open AI must prove superior ad performance to shift significant ad spend from traditional platforms.
#retail-media
Marketing tech
fromMarTech
2 weeks ago

Retail media's durability is tested as easy growth fades | MarTech

Retail media is transitioning to maturity, with growth driven by a few players and challenges in accountability and budget allocation.
more#retail-media
#creator-economy
fromDigiday
4 months ago
Marketing

In Graphic Detail: Here's what the creator economy is expected to look like in 2026

fromDeadline
4 months ago
Marketing

Creator Economy Ad Spend Projected To Hit $37B This Year, IAB Report Says

U.S. creator-economy ad spending will reach $37B in 2025, growing 26% year-over-year and outpacing overall media growth roughly fourfold.
fromTheWrap
4 months ago
Marketing

Ad Spend in the Creator Economy Expected to Hit $37 Billion in 2025

Creator-economy ad spend is surging, projected at $37 billion in 2025 after rapid growth, becoming an essential marketing channel prioritized for awareness and audience alignment.
Marketing
fromForbes
2 weeks ago

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.
fromDigiday
4 months ago
Marketing

In Graphic Detail: Here's what the creator economy is expected to look like in 2026

more#creator-economy
Marketing tech
fromAdExchanger
2 weeks ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
#digital-advertising
fromThe Drum
2 months ago
Media industry

Digital ad spend is up 20% but the benefit is in the hands of the few and makes marketers' jobs a lot harder

fromDigiday
3 months ago
Marketing tech

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis

Media industry
fromExchangewire
10 months ago

Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit - ExchangeWire.com

DoubleVerify's defamation suit against Adalytics reveals significant disputes over integrity and competition in digital advertising.
Major brands counter Elon Musk's claims regarding ad spending on X, citing internal mismanagement under his leadership.
fromThe Drum
2 months ago
Media industry

Digital ad spend is up 20% but the benefit is in the hands of the few and makes marketers' jobs a lot harder

fromDigiday
3 months ago
Marketing tech

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis

Media industry
fromExchangewire
10 months ago

Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit - ExchangeWire.com

DoubleVerify's defamation suit against Adalytics reveals significant disputes over integrity and competition in digital advertising.
Major brands counter Elon Musk's claims regarding ad spending on X, citing internal mismanagement under his leadership.
more#digital-advertising
Media industry
fromThe Drum
2 months ago

The true power of print advertising is undiminished by a fall in spend

Print delights audiences and provides safer advertising environments, but advertiser short-termism and digital scale drive continued declines in print ad spend.
Social media marketing
fromDigiday
3 months ago

'More focused on advertising than ever before': Nearly all of X's top 100 advertisers returned, ads boss claims

Nearly all of the top 100 advertisers have returned to X, with many increasing spending, but the overall recovery size remains uncertain due to missing financial details.
fromDigiday
3 months ago

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field

It's a bet - like, a large financial bet,
Marketing
#podcast-advertising
more#podcast-advertising
Marketing
fromThe Drum
6 months ago

We've never spent more on advertising. It's never done less for us

Global advertising spend has risen sharply while advertising effectiveness and ROI have declined, despite creativity remaining the primary driver of marketing success.
Business
fromAdExchanger
6 months ago

IAS To Go Private Under New PE Backer; Retail Sails On AI Referrals | AdExchanger

Novacap will acquire IAS for $1.9 billion, take the company private, and provide capital to invest in artificial intelligence while Vista exits its stake.
Marketing
fromDigiday
7 months ago

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer confidence is down, shoppers seek value, marketers remain cautiously optimistic and keep investing despite margin pressures and mixed holiday spending expectations.
Online marketing
fromTech Times
8 months ago

How to Find Wasted Spend in Your PPC Campaigns Fast

Wasted ad spend in PPC campaigns results in missed conversions that could have been achieved with better keyword management.
Television
fromDigiday
8 months ago

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Streaming ad spend is projected to make up 50% of the upfront dollars for the first time. Ad dollars are increasingly flowing towards streaming services.
fromEMARKETER
9 months ago

Financial media ad spend will top $1 billion by 2026

The major jump in financial media ad spend demonstrates how important first-party data-driven ad solutions are to marketers.
fromDigiday
9 months ago

Why there's a CPM slump in a growing CTV market

We've seen CPMs drop year over year,
Media industry
Marketing tech
fromEMARKETER
10 months ago

Temu and Shein slash Google Shopping ads in response to tariffs

The withdrawal from Google Shopping ad spending significantly impacted Temu and Shein's user engagement and advertising performance.
Marketing tech
fromAdweek
10 months ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
fromForbes
11 months ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."
Marketing tech
fromExchangewire
11 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.
Marketing tech
#programmatic-advertising
more#programmatic-advertising
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