"Omnicom is currently on a winning streak with clients and gaining market traction, so ensuring this integration doesn't become a distraction will be critical," said Andrea Kerr Redniss, managing director at MediaLink and partner at UTA.
"The transaction is expected to generate annual cost synergies of $750 million, and to close in the second half of 2025."
"The merger, which would create the world's largest ad agency, comes as the industry faces challenges from generative AI and other technological shifts."
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