"Programmatic audio, particularly outside of the US market, is still fairly nascent compared to programmatic display and video," said Jonathan Kopitko, emphasizing the challenges in scaling audio inventory.
"To make sure we're set up for success in the future, SoundCloud wants its programmatic pipes set up for when audio takes off," indicating their foresight in preparing for future audio market growth.
SoundCloud is focusing on display and video ads rather than audio inventory, which raises questions about the long-term strategy of audio monetization on an audio-focused platform.
Currently, in the US, 26% of digital audio is sold programmatically, signifying a significant reliance on direct deals for audio advertising.
Collection
[
|
...
]