In the latest Marketing Vanguard podcast episode, Jenny Rooney interviews Stacy Doren, CMO of Journeys, who reflects on her six-month tenure and the company's transformation since its 1986 founding. Doren explains how Journeys is adapting to attract a wider teen audience, especially with the resurgence of mall shopping among Gen Z. She highlights the company's new brand-building strategies, particularly catering to female consumers, and shares insights on a forthcoming campaign timed for the back-to-school season, moving beyond performance marketing to enhance brand identity.
Stacy Doren, CMO of Journeys, discusses the company's evolution from a mall-based retailer to a broader teen market focus while retaining cultural relevance.
Doren emphasizes the rise of mall shopping among Gen Z, highlighting Journeys' unique stance on appealing specifically to female consumers in their strategy.
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