In a recent Instagram clip, Shark Tank investor Kevin O'Leary emphasized the importance of testing advertisements of varying lengths—15, 30, and 59 seconds. He advised entrepreneurs to refrain from guessing and to take a data-driven approach to marketing, arguing that emotional attachments to marketing creators do not equate to financial success. O'Leary cautioned that terms like 'brand building' often signal a lack of genuine marketing strategy, urging viewers to prioritize measurable results such as Return on Ad Spend (ROAS) over emotional appeal.
Stop guessing. Start testing. You think your ad is brilliant? Great. But if it's not making money, it's worthless. Test everything -15s, 30s, 59s.
You have a message, you think you have a story you want to tell. Shoot a 15, shoot a 30, shoot a 59. Test it. Every assumption you make, you're going to be wrong until you test.
People get emotional about various creators, but that won't make any money. Building a brand is what everyone needs to keep their focus on.
That's the code for I don't know what the beep I'm doing. If somebody tells you that you're spending your money to build your brand and you're not getting a really high ROAS, run.
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