On April 1st, 2025, MCDecaux, the Japan branch of JCDecaux, initiated programmatic purchasing of premium digital inventory across 55 digital screens in Kansai region airports. This move allows brands to engage audiences more effectively during Osaka Expo 2025. Programmatic Digital Out-Of-Home (DOOH) advertising offers enhanced control, targeting, and flexibility, enabling campaigns to adapt based on time and passenger traffic. As air travel resumes, this innovative approach promises significant growth in media buying experiences and optimizes advertisers' budgets by reaching influential domestic and international travelers.
MCDecaux has launched programmatic purchasing of premium digital inventory in Japan, focusing on Kansai region airports, providing brands with enhanced targeting and engagement capabilities.
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