YouTube has launched a new feature called Peak Points, utilizing Google's Gemini AI to identify 'peak' moments in videos for ad placement. The feature targets emotionally charged or dramatic sections where viewer engagement is highest. This strategic move aims to optimize ad exposure and increase earnings for creators by showcasing ads during moments that resonate with audiences. Given YouTube's leading position in the streaming market and its dependence on advertising for revenue, this new approach could further solidify its market dominance and improve brand connections with viewers.
YouTube's new feature, Peak Points, uses AI to identify the most engaging moments in videos to display ads, maximizing viewer engagement and creator revenue.
By connecting brands with peak moments in videos, YouTube aims to enhance ad placement and revenue, tapping into the emotional highs of viewer experience.
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