YouTube recently introduced a new feature called "Peak Points," powered by Google's Gemini AI, which identifies the most engaging moments in videos for targeted ad placement. At the Brandcast event, it was revealed that advertisers could utilize this feature to reach viewers when they are most engaged, potentially overwhelming them with ads during peak moments. While this move might increase ad efficiency, it raises concerns about user satisfaction, as viewers may find these interruptions intrusive, detracting from their overall experience on the platform.
YouTube's new "Peak Points" feature uses AI to insert ads into the most engaging moments of videos, potentially frustrating users by disrupting their viewing experience.
Advertisers can place their brands where audiences are most engaged, with AI identifying 'contextually relevant' peaks for maximum impact during video content.
While the concept of peak moments sounds beneficial, it raises concerns about the viewer experience, likely exacerbating frustration instead of fostering engagement.
The introduction of Peak Points reflects a growing trend where companies leverage buzzwords like 'AI' to justify changes that primarily benefit advertising revenue over user satisfaction.
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