Aviva has unveiled a brand film named 'The Night Job', designed to promote its insurance offerings swiftly. Directed by Novemba and produced by Academy, the film starts with a suspenseful scenario of a nighttime car issue but unfolds unexpectedly. This piece continues Aviva's reimagined brand expression initiated last year, reflecting refreshed branding elements like color and typography. Sarah Leccacorvi noted the ad's ability to blend anticipation with humor, acknowledging the challenges of standing out in the competitive insurance market. The campaign will be promoted across TV, social, and digital platforms in the UK.
Aviva's latest campaign, 'The Night Job', aims to showcase its swift insurance offerings through an engaging narrative that balances anticipation and humor.
The ad features a cinematic approach that subverts expectations, linking Aviva's branding evolution to a more vibrant color palette and storytelling tone.
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