WPP Media's latest bi-annual media report reveals a projected 6% increase in global advertising revenues for 2025, reflecting a tempered optimism in the face of geopolitical and economic challenges. The report forecasts a similar growth rate for 2026 and maintains a compound annual growth rate of 5.4% through to 2030. Notably, digital advertising is set to dominate, accounting for over 81% of total global revenue. Despite challenges in the US market, the UK is anticipated to see stronger growth. Additionally, the retail media sector is on track for significant revenue increases before the decade ends.
The latest media report by WPP estimates a 6% increase in global ad revenues for 2025, reflecting resilience amidst geopolitical and technological upheaval.
Despite initial concerns over ad budget reductions due to tariffs, the advertising market is projected to grow steadily, demonstrating reliability in volatile contexts.
WPP Media indicated that digital advertising will dominate revenues, with 81.6% of global ad revenues deriving from digital formats this year.
The retail media sector is rapidly increasing, with projections showing revenue growth from $169.6bn this year to $252.1bn by decade's end.
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