#wpp-media

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Marketing tech
fromAdExchanger
13 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing
fromModern Retail
22 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
UX design
fromMarTech
14 hours ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
#digital-advertising
Media industry
fromDigiday
22 hours ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromVariety
4 days ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
Media industry
fromDigiday
22 hours ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromVariety
4 days ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
Growth hacking
fromThe Drum
5 hours ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#artificial-intelligence
London startup
fromBusiness Matters
16 hours ago

UK firms risk being left behind as AI adoption gap widens, warns PwC

UK businesses lag behind global leaders in AI investment and innovation, risking their competitive edge in the market.
Marketing tech
fromMiami Herald
13 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
13 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
London startup
fromBusiness Matters
16 hours ago

UK firms risk being left behind as AI adoption gap widens, warns PwC

UK businesses lag behind global leaders in AI investment and innovation, risking their competitive edge in the market.
Business intelligence
fromFairbanks Daily News-Miner
3 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromMiami Herald
13 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
13 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Soccer (FIFA)
fromwww.fourfourtwo.com
12 hours ago

Champions League to DITCH star ball design, in biggest brand shift for decades

The Champions League ball will be redesigned in 2027 after Adidas lost the supply rights to Nike following a tender process.
Online marketing
fromVerticalResponse
1 day ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
Psychology
fromLondon Business News | Londonlovesbusiness.com
17 hours ago

Are London businesses judging first impressions more than ever? Insights from 38 Devonshire Street - London Business News | Londonlovesbusiness.com

Presentation significantly influences perception and trust in London's competitive business environment, often overshadowing credentials and experience.
#influencer-marketing
fromThedrum
19 hours ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
Media industry
fromThe Verge
12 hours ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Online marketing
fromFood & Beverage Magazine
1 day ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromThedrum
13 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
fromVariety
9 hours ago

CNN Hires New York Times Chief Data Scientist Chris Wiggins to Head AI Team

Wiggins will lead a team that optimizes the use of machine learning and artificial intelligence to improve outcomes company-wide, from maximizing advertising and subscriber revenue to creating unique and personalized experiences for users.
Media industry
Marketing tech
fromWWD
15 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Marketing
fromForbes
8 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Media industry
fromDigiday
22 hours ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
#advertising
Marketing tech
fromThedrum
11 hours ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
fromThedrum
2 weeks ago
Marketing tech

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThedrum
11 hours ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromThedrum
2 weeks ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing
fromThedrum
59 minutes ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
#ai
Marketing tech
fromAol
13 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
13 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing
fromFast Company
4 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
fromExchangewire
4 days ago
Marketing tech

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Clinch appointed Melvin Stern as VP of growth to enhance North American operations and drive business growth with its Flight Control platform.
fromDigiday
1 week ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAol
13 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
13 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing
fromFast Company
4 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
4 days ago

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Clinch appointed Melvin Stern as VP of growth to enhance North American operations and drive business growth with its Flight Control platform.
Marketing tech
fromDigiday
1 week ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
fromThe Drum
16 hours ago

Fireside Chat: Inside L'Oreal

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.
Marketing
Media industry
fromDigiday
5 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#marketing
Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromfoodnservice.com
16 hours ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromfoodnservice.com
16 hours ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Media industry
fromAdExchanger
5 days ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Marketing tech
fromQuartz
13 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Marketing
fromVariety
9 hours ago

Neon Promotes Joey Monteiro to President of Worldwide Marketing and Alexandra Altschuler to President of Media

Neon promotes key marketing executives following record Oscar nominations, enhancing its marketing strategy and leadership team.
Media industry
fromAxios
6 days ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
Marketing
fromModern Retail
22 hours ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
#ai-in-marketing
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromThe Business of Fashion
22 hours ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromThe Business of Fashion
22 hours ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
fromAdweek
6 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing
fromDigiday
8 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
#nielsen
Marketing tech
fromAdExchanger
3 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing tech
fromAdExchanger
3 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing tech
fromAdExchanger
22 hours ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Media industry
fromTheWrap
1 week ago

WME Sells 160over90 to Publicis Groupe for Over $500 Million

WME sold 160over90 to Publicis Groupe to enhance its sports marketing capabilities and create a unified platform for brands and fans.
Marketing
fromDigiday
22 hours ago

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.
Media industry
fromDeadline
1 week ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
fromForbes
3 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing tech
fromThedrum
1 day ago

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.
Marketing tech
fromExchangewire
18 hours ago

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
Marketing tech
fromMarTech
13 hours ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
Marketing
fromDigiday
4 days ago

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.
Marketing tech
fromAol
1 day ago

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

The FTC is negotiating a settlement with major ad companies over potential antitrust violations related to coordinated boycotts against media platforms.
#leadership
Marketing
fromAdweek
6 days ago

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.
Marketing tech
fromDigiday
5 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
Marketing
fromAdweek
6 days ago

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.
Marketing tech
fromDigiday
5 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromTelecompetitor
3 days ago

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.
Marketing tech
fromGeeky Gadgets
3 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Media industry
fromDigiday
3 weeks ago

After WPP reckoning: The case for and against principal media

Principal media practices—where agencies buy media at undisclosed prices and resell to clients at markups—have resurfaced as a transparency concern following WPP whistleblower allegations, prompting advertisers to demand clarity and standardized practices rather than outright prohibition.
Marketing tech
fromNeil Patel
4 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromMarketing Dive
5 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing tech
fromExchangewire
4 days ago

Fifty Hires AudienceScan's Charlie Firebrace as Growth Director - ExchangeWire.com

Charlie Firebrace appointed as growth director at Fifty to support global expansion and enhance audience intelligence business.
Marketing tech
fromExchangewire
4 days ago

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.
Marketing tech
fromExchangewire
5 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
5 days ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing tech
fromAdExchanger
6 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
fromDigiday
1 month ago

'Nobody's asking the question': WPP's biggest restructure in years means nothing until CMOs say it does

Nobody's asking this question. Nobody's saying, 'hey, what's going on over there at WPP?' It's just not happening. Most have no idea it's even happened. They don't read the trades. They hear about this stuff through consultants, or when an agency review forces them to run the rule over who they're working with.
Marketing
Media industry
fromThe Drum
2 months ago

Publicis leads the big six (for now). Here's how it managed to defy holdco malaise

Publicis achieved 6.3% full-year organic revenue growth in 2023, driven by strong media operations, Epsilon data demand, resilient creative agencies, and broad geographic contributions.
Marketing
fromDigiday
1 month ago

WPP is betting its future on getting paid for outcomes

WPP is shifting agency compensation from time-based billing to performance-based fees tied directly to measurable business results and sales outcomes.
Marketing tech
fromDigiday
1 month ago

Media Buying Briefing: The Big Three's pieces are in place - let's see who wins

WPP's Elevate28 restructuring plan simplifies operations into four units to stabilize client losses and reduce complexity, positioning it competitively against Publicis and Omnicom for 2026 leadership.
Marketing tech
fromwww.marketingdive.com
1 month ago

How WPP aims to cut down agency complexity with its Elevate28 strategy

WPP is restructuring from a complex multi-agency holding company into a unified organization centered on four service units and a shared operating system to improve client service and advance AI capabilities.
Marketing tech
fromDigiday
1 month ago

Rising demand for principal media buying underpins WPP's turnaround plan

WPP's principal-based media buying business is growing and increasingly demanded by major clients despite ongoing transparency concerns and legal challenges.
#corporate-restructuring
fromAdExchanger
1 month ago
Marketing tech

WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label | AdExchanger

fromAdExchanger
1 month ago
Marketing tech

WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label | AdExchanger

#wpp-production
Marketing tech
fromFortune
2 months ago

WPP's CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands | Fortune

WPP Open reached over 85,000 monthly users, transforming agency operations and prompting company-wide AI upskilling programs across entry, mid, and executive levels.
Marketing tech
fromThe Drum
2 months ago

Can WPP's self-serve AI offer Open Pro win without cannibalizing the agency market?

WPP is shifting from managed services to AI-powered self-serve offerings, partnering with Google and launching Open Pro to capture smaller brands and expand market share.
fromThe Drum
2 months ago

Omnicom Media taps Hearts & Science CEO for top NA job

As first reported by The Wall Street Journal, Hagedorn is to take up the role of North American chief executive for Omnicom Media Group, which works with the likes of McDonald's and PepsiCo. Hagadorn will replace outgoing media boss Page Thompson, who is retiring after more than four decades with the holding giant. Having worked with the group for 15 years, Hagedorn has played a significant role in the scaling up OMG's data and analytics business.
Marketing tech
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