On April 23, 2025, GumGum announced its leading carbon efficiency in digital advertising, with an impressive impression intensity of only 0.48 grams of CO2e per ad impression. This metric starkly contrasts the industry benchmark of 2.45 grams. The company's efficiencies are evident in both programmatic and direct advertising, where CO2 emissions are significantly lower than industry averages. Video advertising also shows improved scores. GumGum's partnership with Cedara emphasizes its commitment to setting a new standard of sustainability within the ad tech industry, suggesting that performance doesn't need to be compromised for environmentally friendly practices.
GumGum's carbon efficiency in digital advertising showcases their commitment to sustainability, achieving a remarkable impression intensity of just 0.48 grams of CO2e per impression.
Through a focus on programmatic and direct advertising, GumGum has proven that environmentally sustainable advertising practices can exist alongside high-performance metrics.
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