Dunkin' is set to launch a new iced coffee called "Sabrina's Brown Sugar Shakin' Espresso" featuring espresso, oat milk, and brown sugar notes, inspired by Sabrina Carpenter's song.
The video ad "Shake That Ess' features Sabrina Carpenter and brings a fresh energy to Dunkin's marketing, aligning with the brand's playful and bold identity.
To enhance value offerings, Dunkin' is rolling out a $5 meal deal that includes two Wake-Up Wraps and a medium coffee, catering to budget-conscious consumers.
Dunkin's promotional campaigns this January target rewards members with discounted items, aiming to draw inflation-limited customers back to their chain.
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