Duolingo orchestrated a humorous marketing stunt on February 11 by announcing the 'death' of its owl mascot, Duo. The company engaged its users with a dramatic social media post, attributing the cause of death to neglect from users who fail to complete lessons. Fans reacted with a mix of grief and relief, while companies like Netflix and The Sims joined in to pay tribute. Duolingo also staged a mock funeral and referenced pop star Dua Lipa, leading to a cheeky interaction with her. This event exemplifies Duolingo's distinctive and playful branding approach.
"It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead. Authorities are currently investigating his cause of death..."
"We appreciate you respecting Dua Lipa's privacy at this time," Duolingo tweeted, as pop star Dua Lipa humorously responded, 'Til' death Duo part.'
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