Google Ads is experimenting with a new column titled 'Used Since' in its Performance Max reports, highlighting the date assets were added to a campaign. This feature aims to provide advertisers with better asset tracking capabilities, making it particularly beneficial for auditing purposes, especially in contexts involving new or inherited accounts. This news was initially covered by PPC News Feed and then by Search Engine Land, showcasing the evolving capabilities of Google Ads and its focus on fostering effective ad management.
Google Ads is testing a new 'Used Since' column in Performance Max reports to show the date assets were added, which aids in tracking asset history.
This new feature could assist advertisers in auditing new accounts or managing inherited accounts, according to industry experts.
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