Google's new collapsible anchor ads enhance visibility by automatically enlarging on mobile, allowing users to collapse them back to standard size as needed. This feature aims to increase ad performance and visibility, with automatic activation in existing accounts.
"Collapsible anchors drive increased visibility of ads, leading to enhanced performance," Google stated, highlighting their potential to improve user engagement and click-through rates significantly.
These collapsible anchors are mobile-exclusive and support both top and bottom placements. Importantly, they are frequency capped per user to ensure a balanced user experience.
If you have anchor ads already enabled, collapsible anchors will be turned on by default in the next 30 days, unless users opt out through their ad settings.
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