Google Says Campaign-Level Negative Keywords In Beta For Performance Max
Briefly

from Search Engine Roundtable2 months ago
Ginny Marvin, Google's Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads, expanding access in 2025.
Search Engine Roundtablehttps://www.seroundtable.com/google-ads-campaign-level-negative-keywords-performance-max-38571.html
Initially expected to launch in early 2022, the feature's rollout was delayed and included account-level negative keywords. It's now confirmed for gradual release starting late 2024.
Search Engine Roundtablehttps://www.seroundtable.com/google-ads-campaign-level-negative-keywords-performance-max-38571.html
Read at Search Engine Roundtable
#google-ads #performance-max #negative-keywords #beta-features #digital-marketing
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