The article discusses the overwhelming presence of advertisements in our daily smartphone use, creating a cycle of consumption. It emphasizes the need for a paradigm shift, encouraging brands to prioritize utility and meaningful engagement with consumers. John Maeda's infinity loop serves as a metaphor for the relationship between marketers and consumers. The writer, involved with dreams * design + life, advocates for projects that fulfill genuine community needs rather than contributing to unsustainable consumption. The focus should be on creating useful solutions that align with what people truly require in their lives.
Utility in design should focus on creating something that meets actual needs, enabling users to accomplish tasks more meaningfully and efficiently.
We must shift our focus from advertising consumption to genuinely supporting people’s journeys and delivering utility in our engagements.
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